It’s not every day that someone walks into your business and articulates exactly the effect the environment is having on them. Frankly it would be a little weird if they did … unless, of course, that person was an interior designer.
Designers can interpret what the dimensions, colors, textures and lighting utilized in your public and private commercial spaces say about your organization. Design communicates much about three key elements of your company’s identity.
There might be no better example of how interior design communicates the quality of product than Apple stores. The stores are just as bright, simple and sleek as the devices Apple sells. White or metallic walls are indicative of the pristine quality of all things beginning with Mac or that characteristic lower-case “i”.
Puma has to be more than the brand name on a pair of shoes to compete with the likes of Nike and Reebok. These brands are vying to create the strongest association with the culture of active lifestyles and athleticism. It’s no wonder why the Puma House in Tokyo is covered in stairs to showcase the product. The design evokes ideals illustrated by climbing: personal growth and perseverance.
Banks pay close attention to culture, too, using design to create welcoming environments for customers and to differentiate themselves. (Boy, did BNP Paribas of Paris succeed!) One thing that hasn’t changed, however, is the common use of vast space, high ceilings and the occasional set of columns at corporate headquarters to hint at age, authority and ultimately dependability as caretakers of their customers’ wealth.
What does your office design say about the products you sell, the culture you are associated with and the degree of authority you have in your field? Design is a language being spoken all around you every day. At Influence AI we’re like translators interpreting the messages you may not be aware your business environment is communicating.
So what does your office has to say? Let us know if you’d like us to come have a listen.